Brand and Marketing Innovation, Customer Experience, Service Design, Smart Space

Archives  2008 August July 2007 December October March 2006 November October September June May New Book on Interaction Design - Interview with Shelly Evenson on Service Design 05/28/06 Dan Saffer's new book; 'Designing for Interaction'; looks really interesting with a good line up of contributions from many people who's views I respect in the area of Interaction Design: Brenda Laurel, Adam Greenfield, Marc Rettig, Hugh Dubberly, and more. I like wh Nike+iPOD - a product or a service system, or both? 05/26/06 The Nike+iPOD strategic alliance got me thinking about the boundaries of brand extendibility, and a survey that Cheskin did last year on the extendibility of global brands and categories. see: Cheskin Brand Extendibility Survey (pg 17 for the category info) It just happens that athletic Service Design Podcast from Northumbria 05/23/06 ISDN International Service Design Northmbria hosted a colloquium in March on issues around designing services, and I've finally had a chance to listen to the Podcasts. The speaker line-up included Tim Brown from IDEO, Andrea Cooper from the Design Council UK, Chris Downs from Live/Work, Steven Design Innovation - latest report on the Global Competitveness in Design and Innovation from Finland 05/16/06 LINK TO 2002-3 REPORT ON BUILDING A CASE FOR ADDED VALUE THROUGH DESIGN Bruce Nussbaum's Business Week Online Design section reports on how the Design policies and initiatives of countries around the world are contributing to their ranking in the global competitiveness stakes. It me Making Meaning: how successful businesses deliver meaningful customer experiences 05/11/06 An interesting series of Podcasts from Lunar Design. Icon-o-Cast explores and demystifies the world of design. The latest on 'MAKING MEANING'; is worth checking out. In a market economy characterized by commoditized products and global competition, how do companies ga Ambient Technology, a shift from information worlds to experience worlds 05/11/06 A lot of consumer experiences are mediated through ambient technologies. This article (link below) from UIGarden.net covers some interesting information on the development processes required for the shift from information worlds to experience worlds. link to article Customer Experience - it's a branding tool? 05/06/06 There are two kinds of CEOs. Those who only aim to deliver numbers and others who swear that ìCustomer Experience is brandingî Let us see what do customers experience. Read on.. Link to the article on - The Three 'Ds' of Customer Experience: Marketing: HBS Worki Giant Touch Screen at Chicago Airport adds a new dimension to traveler's experience 05/04/06 Dwell time, or experience information on the run. Giant digital touchscreen technolgy taking off at Chicago's O'Hare Airport. Revolutionary for out-of-home advertising and also for inter-office collaboration. For more info - link here, to Accenture media rele Experience Design - here is an interesting process diagram 05/03/06 Check out this Experience Design process approach produced by David Armano. Link here April March

Links Home Contact Me ABOUT THIS WEBLOG Brand Experience Space ABOUT SIDORUK Strategic Innovation, Brand, and Experience Design Consultants LINKS Metacool Adaptive Path Putting People first Threeminds Organic MIT Advertising Lab CPH 127 Nussbaum On Design C-Scout trends Cool Hunting Cheskin Influx O2 Global Network World Changing Outside Innovation Creating Passionate Users Future Perfect Login Archives View Archives 2008 August July 2007 December October March 2006 November October September June May New Book on Interaction Design - Interview with Shelly Evenson on Service Design 05/28/06 Dan Saffer's new book; 'Designing for Interaction'; looks re Nike+iPOD - a product or a service system, or both? 05/26/06 The Nike+iPOD strategic alliance got me thinking about the boun Service Design Podcast from Northumbria 05/23/06 ISDN International Service Design Northmbria hosted a colloquium in March o Design Innovation - latest report on the Global Competitveness in Design and Innovation from Finland 05/16/06 LINK TO 2002-3 REPORT ON BUILDING A CASE FOR ADDED VALUE THROUGH DESIGN Making Meaning: how successful businesses deliver meaningful customer experiences 05/11/06 An interesting series of Podcasts from Lunar Design. Icon-o-Cast explores a Ambient Technology, a shift from information worlds to experience worlds 05/11/06 A lot of consumer experiences are mediated through ambien Customer Experience - it's a branding tool? 05/06/06 There are two kinds of CEOs. Those who only aim to deliver numbers an Giant Touch Screen at Chicago Airport adds a new dimension to traveler's experience 05/04/06 Dwell time, or experience information on the run. Giant d Experience Design - here is an interesting process diagram 05/03/06 Check out this Experience Design process approach produced by D April March Categories Advertising Business Innovation Brand Strategy Customer Experience Service Design Product/Service Innovation Design Thinking Smart Space Marketing Strategic Communications Retail Experience Interaction Design Enabling Technology Sustainable Design, SPD, PSS Co-creation Consumer Insights Search

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