Tuesday, March 13, 2007, 01:23 AM - Advertising, Brand Strategy, Service Design, Product/Service Innovation, Smart Space, Smart Space, Interaction Design, , Enabling Technology, Co-creation
Apologies for the the lack of posts so far this year. I can assure you it isn't a sign of a lack of interesting stuff going on. Here are some things I've been looking into and thinking about so far this year:Kiwi FOO Camp (www,baacamp.org) organised by Nathan Torkington was a fantastic event - thanks for the invite Nathan. The content was great, many inspiring discussions, lots of energy and subsequenlty many thoughts and ideas that I will continue to post on over the next few months. Big outtakes: everyone in IT is engaged in design at some level; as designers we can learn a lot from open source communities and this has enormous potential for big design probelems like sustainability; usability, UX design, interaction design require clear context for useful discussion, even amongst experts, I was involved in a discussion where we all came at this from many angles and I think we needed to get clear on architypes to have a useful discussion on this (still plenty of opportunities; Hardware hacking is a cool thing and shows so much potential for interesting developmements.
FRONT link here is pretty cool, FRONT members have developed a method to materialise free hand sketches. They make it possible by using a unique method where two advanced techniques are combined. Pen strokes made in the air are recorded with Motion Capture and become 3D digital files; these are then materialised through Rapid Prototyping into real pieces of furniture. Lots of potential to use this technology. I can forsee a time when we will all have our local RP centres to print off the odd useful thing ot two, and maybe using different densities and textures of materials etc..
Amazon's new directions. This article in USA Today was interesting. Quote "You can rent space on Amazon's computers to run a business, or rent out its transaction capabilities to sell things and collect money, or rent pieces of its warehouses and distribution system to store and ship items — or all of the above. So, with almost no start-up costs, anyone anywhere could become a retailer".
This is a great example of a company that really understands innovation and isn't afraid to put into action. It offers potential to really change the way we think about design of business models and supply chains.
QR Codes see this article in the Japan Marketing News where the uptake has been relatively strong compared to elswhere. If you are into marketing certainly worth a try on a few campaigns.
Design Process of architect Joshua Prince-Ramus. Diego Rodriguez from Metacool posted on this video of his Joshua Prince-Ramus'd talk from TED2006. It is great to see architectural process take new directions. As Diego points out Three interesting threads are woven in to his commentary:
The notion of employing a "hyper-rational" design process in the name of creating emotionally resonant experiences and spaces.
Using a team-based design process, rather than the more traditional "star designer" model often found in architecture and industrial design.
Designing for business by using flexible spaces to enable economic viability now and in to the future.
Agree the storytelling is great.
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Sunday, June 18, 2006, 08:13 PM - Advertising, Business Innovation, Brand Strategy, Customer Experience, Design Thinking, Marketing, Smart Space, Smart Space,

American Apparel are opening a new store in Second Life, a virtual retail space.
Springwise report that the store, set on a private island within Second Life, was designed by Aimee Weber, a Second Life resident and designer, in conjunction with American Apparel's own architect. The store will sell 20 familiar American Apparel items for avatars, including the women's jersey polo dress. The company will charge a token sum of about USD 1 per item. It's (surprisingly!) the first 'real world' retailer to set up shop in Second Life.
Thursday, June 15, 2006, 07:21 PM - Marketing, Smart Space, Smart Space, Consumer Insights
The New Zealand Government has embarked on a 'Buy New Zealand Made Campaign'. The Government is going to promote a 'Buy New Zealand Made' message to New Zealand consumers.I think there is a case for food and other such primary products that are made locally. It would make sense from a environment and sustainable perspective to strike a better balance between exporting products, and having to import the same type of products from other countries to address the shortfall in local demand. However, for a whole lot of other reasons it seems like a misguided intiative.
The big problem I have with 'Buy New Zealand Made':
It is at odds with initiatives from the Goverments Growth and Innovation policy which is all about global connectedness and export growth. Initiatives such as Better by Design aimed at helping NZ companies become more internationally competitive.
It seems totally wrong in times when collaboration and alliances with other nations are so necessary for NZ businesses to produce world class products (and 'services'!!). Especially since we rely on technology, resources and know-how from other nations to remain a relevant and competitive nation. And if NZ businesses are trying to be globally relevant and competitive, what do they aspire too?
New Zealand companies have to export to grow. So NZ relies on other nations to accept New Zealand products. The initiative doesn't support a good position and competitve attitude towards global commerce.
It is so product centric (made, making, manufactured). With the big shift to the service economies in most successful economies it could be promoting something much more worthwhile.
Saturday, June 10, 2006, 07:13 PM - Advertising, Business Innovation, Brand Strategy, Service Design, Design Thinking, Marketing, Smart Space, Smart Space, Interaction Design, , Enabling Technology, Consumer Insights

David Polinchock, in his blog The Experience Economist on a story run by NBC station in New York on how banks are changing to create a better in branch experience. The article points out that the driver behind these kinder, gentler banks is fierce competition. Radical new design of branches and services create new levels of experience and relationship with the banks customers. Amenities like childrenís play areas, cafČís, more open spaces, and free standing tables for interacting with bank staff etc. They appear to be proving some value, the manager gave a compelling argument for the need to create better experiences:
An average bank in the suburbs will do about $1.5 million a month is deposits. In the first 25 weeks with our new branch, we've done $1 million a week. This roughtly translates to, the traditional branch doing about $9.4 million over 25 weeks, versus the $25 million they've done in the new branch.
See the whole article here
Also see an article in BAI , by the Bank of Smithtowns Executive Vice President and Chief Retail Officer John Romanoextract: ěYou have to find a way to differentiate yourself, and for us, that was through branch design.î
ALSO SEE DEUTSCHE BANKS 'QIIO'; BANK OF THE FUTURE

CScouts reports on Deutsche Banks new pilot branch, named Q110. Finally somebody thought about banking of the future and how to present financial services in a more innovative and customer friendly way. In addition to regular bank operations, this distinctive complex houses an exhibition space, a trend shop, a reading corner, childrens play area, and a cafe.
For full details click here and link through to images
Tuesday, May 23, 2006, 06:51 PM - Advertising, Business Innovation, Brand Strategy, Customer Experience, Service Design, Product/Service Innovation, Smart Space, Smart Space, Interaction Design, , Sustainable Design, SPD, PSS, Consumer Insights
ISDN International Service Design Northmbria hosted a colloquium in March on issues around designing services, and I've finally had a chance to listen to the Podcasts. The speaker line-up included Tim Brown from IDEO, Andrea Cooper from the Design Council UK, Chris Downs from Live/Work, Steven Kyffen from Philips, and Oliver King from Engine Group. Design. I've listed some of the really interesting Podcast sessions below, they are worth listening too. Tim Brown spoke of methodologies for approaching design, including services, and some interesting points on story telling and communicating the stories. Chris Downs spoke of the huge potential and value that can be derived from service design and service systems. Andrea Cooper picked up on some of these points also - we can take a more holistic approach to deliver to peoples needs and desires. More products is often not the answer - and the real value is often 'experienced'; though the service component i.e IPOD the customer adding favourite music. Steve Kyffen raised some good points about the complexity of designing services. They are time based and evolve well beyond the point of sale, and experienced differently every time. It requires new business models and with that new design and marketing mindsets.
You can can download ISDN Podcasts here
Service Innovation through Design Thinking from Tim Brown, CEO of IDEO
Signposts for the Next Decade from Dr. Andrea Cooper, Head of Design Knowledge, Design Council
Pioneering Service Design from Chris Downs, Partner, Live/Work
Objects of Service - From Subjects to Objects and Back Again from Prof. Steven Kyffin, Global Head of Design Research, Philips Design
Better Services, Happier Customers, Oliver King Engine Group.
and much more...
Saturday, May 6, 2006, 06:22 PM - Advertising, Business Innovation, Brand Strategy, Marketing, Smart Space, Strategic Communications, Smart Space, Co-creation, Consumer Insights
There are two kinds of CEOs. Those who only aim to deliver numbers and others who swear that ěCustomer Experience is brandingî
Let us see what do customers experience. Read on..
Link to the article on - The Three 'Ds' of Customer Experience: Marketing: HBS Working Knowledge
QUOTE
A recent Bain & Company survey reveals just how commonly companies misread the market. We surveyed 362 firms and found that 80 percent believed they delivered a ěsuperior experienceî to their customers. But when we asked customers about their own perceptions, we found that they rated only 8 percent of companies as truly delivering a superior experience. Clearly, it is easy for leading companies to assume they're keeping customers happy; itís quite another thing to achieve that kind of customer devotion.
ENDQUOTE
Are you surprised? Arenít we ourselves customers buying things or services? How often we get a feeling that we are really buying?
We know the ground reality.
We should also know by now that it takes much much more than marketing people and wild creativity to create and sustain customer experience. We should know that it takes leadership, strategy and supporting business processes that enable talented employees.
And that is quite some hard work. It takes months.. years. It involves business transformation.
Original Post: http://purple-stream.com/blog/?p=19
Thursday, May 4, 2006, 06:07 PM - Brand Strategy, Customer Experience, Product/Service Innovation, Design Thinking, Smart Space, Strategic Communications, Smart Space, Interaction Design, , Enabling Technology,

Dwell time, or experience information on the run. Giant digital touchscreen technolgy taking off at Chicago's O'Hare Airport. Revolutionary for out-of-home advertising and also for inter-office collaboration.
For more info - link here, to Accenture media release
Wednesday, May 3, 2006, 06:04 PM - Brand Strategy, Smart Space, Smart Space, Interaction Design, , Enabling Technology, Consumer Insights

Check out this Experience Design process approach produced by David Armano. Link here

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