Nice Facade, and Sustainable Technology Too  
Tuesday, August 12, 2008, 11:07 PM - Business Innovation, Design - (UX), Brands, Cross Channel Marketing, Technology,


Metropolis mag had this post on the new GreenPix digital media wall, in Beijing.
The possibility for interesting media content is huge. And a great way to make some bad architecture look good.

It is the largest color LED display in the world, with 2,292 of the energy-efficient lights spanning a 24,000-square-foot glass surface.

In the evenings, as traffic passes by the busy road it faces, the wall plays massive low-resolution video installa­tions by Chinese, Japanese, European, and Amer ican artists.

But GreenPix is also a fairly radical example of sustainable technology. Simone Giostra and Partners, working with Arup and German manufacturers Schüco and Sunways, laminated photovoltaic (PV) cells inside the glass curtain wall. In itself this is not new, but the level of integration and the scale of GreenPix are unique. The 6,000 square feet of PV cells are arranged with varying density: where natural light is needed inside the building, there are few or no cells; in other places, dense as sort ments of cells block the sunlight, reducing interior heat gain while generating enough electricity each day to power the display at night.


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Bookable Rich Media Ads 
Sunday, July 6, 2008, 10:02 PM - Mobile Banking, Business Innovation, Channel Management, Brands, Technology




This format offers a great way for Advertisers to meaningfully engage their audience.

Spongecell, makes online calendars with social features, has launched Spongecell Rich Media Ads. These ads offer a new way for advertisers to connect with people and provide some functional value at the same time. People can view Ads about an upcoming product launch, event, or TV show, and are able to add it to their calendar/social network/mobile device and invite friends without leaving the ad unit!

The example above appears to be an ad for a music event, but this format offers plenty of potential to any promotions with date/time relative information, promotions, coupons with dates, etc. To quote Spongecell, "We’re adding our Add to Life technology to a standard IAB advertisement to make it easy for a consumer to easily move relevant content from an advertisement into the tools they use every day - Calendar, Social Network, Mobile device or home page - think of it as a bookmark for an online campaign."
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American Apparel, Enter New Retail Dimension 
Sunday, June 18, 2006, 08:13 PM - Mobile, Mobile Banking, Business Innovation, Channel Management, Design - (UX), Brands, , , Retail Experience



American Apparel are opening a new store in Second Life, a virtual retail space.
Springwise report that the store, set on a private island within Second Life, was designed by Aimee Weber, a Second Life resident and designer, in conjunction with American Apparel's own architect. The store will sell 20 familiar American Apparel items for avatars, including the women's jersey polo dress. The company will charge a token sum of about USD 1 per item. It's (surprisingly!) the first 'real world' retailer to set up shop in Second Life.


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New Zealand Government Plan to Influence Consumer Behaviour 
Thursday, June 15, 2006, 07:21 PM - Brands, , ,
The New Zealand Government has embarked on a 'Buy New Zealand Made Campaign'. The Government is going to promote a 'Buy New Zealand Made' message to New Zealand consumers.

I think there is a case for food and other such primary products that are made locally. It would make sense from a environment and sustainable perspective to strike a better balance between exporting products, and having to import the same type of products from other countries to address the shortfall in local demand. However, for a whole lot of other reasons it seems like a misguided intiative.

The big problem I have with 'Buy New Zealand Made':

It is at odds with initiatives from the Goverments Growth and Innovation policy which is all about global connectedness and export growth. Initiatives such as Better by Design aimed at helping NZ companies become more internationally competitive.

It seems totally wrong in times when collaboration and alliances with other nations are so necessary for NZ businesses to produce world class products (and 'services'!!). Especially since we rely on technology, resources and know-how from other nations to remain a relevant and competitive nation. And if NZ businesses are trying to be globally relevant and competitive, what do they aspire too?

New Zealand companies have to export to grow. So NZ relies on other nations to accept New Zealand products. The initiative doesn't support a good position and competitve attitude towards global commerce.

It is so product centric (made, making, manufactured). With the big shift to the service economies in most successful economies it could be promoting something much more worthwhile.
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Banking on 'better customer experience'  
Saturday, June 10, 2006, 07:13 PM - Mobile, Mobile Banking, Business Innovation, Customer Experience, Design - (UX), Brands, , , Cross Channel Marketing, Retail Experience, Technology,


David Polinchock, in his blog The Experience Economist on a story run by NBC station in New York on how banks are changing to create a better in branch experience. The article points out that the driver behind these kinder, gentler banks is fierce competition. Radical new design of branches and services create new levels of experience and relationship with the banks customers. Amenities like childrenís play areas, cafÈís, more open spaces, and free standing tables for interacting with bank staff etc. They appear to be proving some value, the manager gave a compelling argument for the need to create better experiences:

An average bank in the suburbs will do about $1.5 million a month is deposits. In the first 25 weeks with our new branch, we've done $1 million a week. This roughtly translates to, the traditional branch doing about $9.4 million over 25 weeks, versus the $25 million they've done in the new branch.

See the whole article here

Also see an article in BAI , by the Bank of Smithtowns Executive Vice President and Chief Retail Officer John Romanoextract: ìYou have to find a way to differentiate yourself, and for us, that was through branch design.î



ALSO SEE DEUTSCHE BANKS 'QIIO'; BANK OF THE FUTURE



CScouts reports on Deutsche Banks new pilot branch, named Q110. Finally somebody thought about banking of the future and how to present financial services in a more innovative and customer friendly way. In addition to regular bank operations, this distinctive complex houses an exhibition space, a trend shop, a reading corner, childrens play area, and a cafe.

For full details click here and link through to images



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Making Meaning: how successful businesses deliver meaningful customer experiences 
Thursday, May 11, 2006, 06:36 PM - Mobile, Mobile Banking, Business Innovation, Customer Experience, Brands, Retail Experience,
An interesting series of Podcasts from Lunar Design. Icon-o-Cast explores and demystifies the world of design.

The latest on 'MAKING MEANING'; is worth checking out.

In a market economy characterized by commoditized products and global competition, how do companies gain deep and lasting loyalty from their customers? The key, argues author Steve Diller, is in providing meaningful customer experiences.

In this episode of Icon-o-Cast, Lunar's John Edson talks with Steve, a partner at Cheskin Research and co-author of Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences.

Listen - http://www.lunar.com/podcast/index.html
Subscribe - http://www.lunar.com/pressroom/podcast/podcast.xml


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Customer Experience - it's a branding tool? 
Saturday, May 6, 2006, 06:22 PM - Mobile, Mobile Banking, Business Innovation, Brands, , Smart Space, , ,

There are two kinds of CEOs. Those who only aim to deliver numbers and others who swear that ìCustomer Experience is brandingî

Let us see what do customers experience. Read on..

Link to the article on - The Three 'Ds' of Customer Experience: Marketing: HBS Working Knowledge

QUOTE
A recent Bain & Company survey reveals just how commonly companies misread the market. We surveyed 362 firms and found that 80 percent believed they delivered a ìsuperior experienceî to their customers. But when we asked customers about their own perceptions, we found that they rated only 8 percent of companies as truly delivering a superior experience. Clearly, it is easy for leading companies to assume they're keeping customers happy; itís quite another thing to achieve that kind of customer devotion.

ENDQUOTE
Are you surprised? Arenít we ourselves customers buying things or services? How often we get a feeling that we are really buying?

We know the ground reality.

We should also know by now that it takes much much more than marketing people and wild creativity to create and sustain customer experience. We should know that it takes leadership, strategy and supporting business processes that enable talented employees.

And that is quite some hard work. It takes months.. years. It involves business transformation.

Original Post: http://purple-stream.com/blog/?p=19


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