Toyota Massed Produced Houses 
Friday, June 16, 2006, 08:09 PM - Mobile, Service Design, Design - (UX), Technology, ,



Toyota production lines churning out houses? Well they have since 1975 but it is growing steadily. An article in the Toronto Star reports that Toyota is doing homes that are mass produced like Toyota cars. About 85 per cent of the work on the metal-frame cubicles is finished at the plant. The prefabricated cubicles, made to order for the customer, are stacked like toy blocks with a huge crane in just six hours.

Toyota is using technogy and production know-how gained from car making and applying it to houses. A 'smart key' similar to the car key you don't need to take out of your pocket to unlock your Toyota opens and closes the front door. A mechanism for reducing engine noise and tremors is installed under the floor to quiet upstairs shakes. Car paint-job skills deliver even scratch-resistant coating on walls. Imagine how they could apply the Prius technology.

I think they could do with some focus on the design, see Toyota Housing


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New Book on Interaction Design - Interview with Shelly Evenson on Service Design 
Sunday, May 28, 2006, 07:00 PM - Mobile, Business Innovation, Channel Management, Customer Experience, Service Design, Cross Channel Marketing, Retail Experience, Technology
Dan Saffer's new book; 'Designing for Interaction'; looks really interesting with a good line up of contributions from many people who's views I respect in the area of Interaction Design: Brenda Laurel, Adam Greenfield, Marc Rettig, Hugh Dubberly, and more.

I like what Shelly Evenson has to say about Service Design, link here to see the breif interview.

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Service Design Podcast from Northumbria  
Tuesday, May 23, 2006, 06:51 PM - Mobile, Mobile Banking, Business Innovation, Channel Management, Customer Experience, Service Design, , , Cross Channel Marketing, Retail Experience, ,
ISDN International Service Design Northmbria hosted a colloquium in March on issues around designing services, and I've finally had a chance to listen to the Podcasts. The speaker line-up included Tim Brown from IDEO, Andrea Cooper from the Design Council UK, Chris Downs from Live/Work, Steven Kyffen from Philips, and Oliver King from Engine Group. Design.

I've listed some of the really interesting Podcast sessions below, they are worth listening too. Tim Brown spoke of methodologies for approaching design, including services, and some interesting points on story telling and communicating the stories. Chris Downs spoke of the huge potential and value that can be derived from service design and service systems. Andrea Cooper picked up on some of these points also - we can take a more holistic approach to deliver to peoples needs and desires. More products is often not the answer - and the real value is often 'experienced'; though the service component i.e IPOD the customer adding favourite music. Steve Kyffen raised some good points about the complexity of designing services. They are time based and evolve well beyond the point of sale, and experienced differently every time. It requires new business models and with that new design and marketing mindsets.

You can can download ISDN Podcasts here

Service Innovation through Design Thinking from Tim Brown, CEO of IDEO

Signposts for the Next Decade from Dr. Andrea Cooper, Head of Design Knowledge, Design Council

Pioneering Service Design from Chris Downs, Partner, Live/Work

Objects of Service - From Subjects to Objects and Back Again from Prof. Steven Kyffin, Global Head of Design Research, Philips Design

Better Services, Happier Customers, Oliver King Engine Group.

and much more...


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Design Innovation - latest report on the Global Competitveness in Design and Innovation from Finland 
Tuesday, May 16, 2006, 06:45 PM - Mobile, Service Design
LINK TO 2002-3 REPORT ON BUILDING A CASE FOR ADDED VALUE THROUGH DESIGN

Bruce Nussbaum's Business Week Online Design section reports on how the Design policies and initiatives of countries around the world are contributing to their ranking in the global competitiveness stakes. It mentions the first study done by NZIER in New Zealand which was part on New Zealand's Design Strategy see www.betterbydesign.org.nz. I initiated and contributed to this report back in 2002. There is a lot of measures that form the design index, more details on these can be found in appendix B of the report, for those interested, here is a link to the report: Building a Case for Added Value Through Design.

Updated from the 2006 report to the latest 2008 report Check out the latest 2008 report from Designium

New Designium Publication: Global Design Watch
A new report by Designium looks at the design policies of countries selected for the study. The principal objective of the study is to compare the effects of national design programmes on national competitiveness in the design sector. In 2002 the New Zealand Institute of Economic Research (NZIER) published a study called Building a case for added value through design with a design ranking drawn up using indicators from the World Economic Forum's Global Competitiveness Report.

The first report, published by Designium on national design programmes was completed in 2003.

The present report covers all the countries included in the previous report as well as four new ones: the Netherlands, Hong Kong, Japan and Singapore.

The real winners compared to the situation in 2002 were Denmark and Singapore. The trend has been slightly downward for Finland, which fell from number one to number seven, and Norway, which fell from 18 to 22;

Here is the ranking:
Design Competitiveness Ranking 2005 Design Ranking 2002

1. Japan > 1. Finland
2. United States > 2. United States
3. Germany > 3. Germany
4. Switzerland > 4. France
5. Denmark > 5. Japan
6. France > 6. Switzerland
7. Finland > 7. Netherlands
8. Sweden > 8. Sweden
9. Belgium > 9. Denmark
10. Austria> 10. Great Britain

Source: World Economic Forum 2005 Bibliography: World Economic Forum 2002,
Building a case for added value through design, NZ Institute of Economic Research 2003

Here is more directly from the report Designium World Design Series, which is a heck of a mouthful.

The real winners compared to the situation in 2002 are Denmark and Singapore. Denmark has climbed up from ninth place to fifth. Denmark has invested heavily in the visibility of design, in the promotion of the Danish design brand, and in the development of co-operation between designers and businesses. Singapore has climbed up from 22nd place to 15th. Singapore aims to become the design hub in Asia. Design excellence is a key factor for national competitiveness. Ranking has been steady for the United States, which remains number two, and Sweden, which retains its eighth place on the list. The trend has been downward for Finland, which fell from number one to number seven, and Norway, which fell from 18 to 22.



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Giant Touch Screen at Chicago Airport adds a new dimension to traveler's experience 
Thursday, May 4, 2006, 06:07 PM - Business Innovation, Channel Management, Service Design, Design - (UX), , Smart Space, , Cross Channel Marketing, Retail Experience, Technology, Consumer Insights



Dwell time, or experience information on the run. Giant digital touchscreen technolgy taking off at Chicago's O'Hare Airport. Revolutionary for out-of-home advertising and also for inter-office collaboration.

For more info - link here, to Accenture media release

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