This site focuses on a wide range of interests in areas of business and service innovation, brand strategies, customer experience, and interaction design, smart space, and sustainability.
It is the blog site of SIDORUK, a service design and innovation consultancy that applies design thinking and human centered design to push some boundaries in areas on new product and service creation, customer interactions, and brand experience.
Martin Sidoruk has degrees in architecture and science. He is a consultant to the Design Masters programme at AUT in Auckland, he's a council member for the Designers Institute of New Zealand (DINZ), and is the New Zealand Liasion for O2 Global Network of Sustainable Design (www.02.org).
It is the blog site of SIDORUK, a service design and innovation consultancy that applies design thinking and human centered design to push some boundaries in areas on new product and service creation, customer interactions, and brand experience.
Martin Sidoruk has degrees in architecture and science. He is a consultant to the Design Masters programme at AUT in Auckland, he's a council member for the Designers Institute of New Zealand (DINZ), and is the New Zealand Liasion for O2 Global Network of Sustainable Design (www.02.org).
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